As part of its partnership with UEFA Euro 2016, Coca-Cola called on us to create one of its main promotional objects to encourage the Red Devils.
Our whole creative approach focused on finding a multifunctional, unisex item. After close analysis of the latest trends, we produced a Coca-Cola multi-cape that can be worn in more than 7 original ways. So there are no lack of ways of supporting and encouraging the Red Devils during the Euro!
In total, nearly a half million copies were distributed throughout belgium!