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COCA-COLA This is not a flag


  • The challenge
As part of its partnership with UEFA Euro 2016, Coca-Cola called on us to create one of its main promotional objects to encourage the Red Devils.
  • Our approach
Our whole creative approach focused on finding a multifunctional, unisex item. After close analysis of the latest trends, we produced a Coca-Cola multi-cape that can be worn in more than 7 original ways. So there are no lack of ways of supporting and encouraging the Red Devils during the Euro!
  • Results
In total, nearly a half million copies were distributed throughout belgium!

Related expertises
  • Branded designs
  • Production management